Surprisingly, the answer is “Yes.”
But don’t go for the sale right away.
Divide your offer into two bite-sized parts.
Here’s how it works.
Suppose you’re selling luxury holidays or cars.
Your leaflets make a low-barrier, relevant offer. For instance:
Send for your free travel brochure.
Or:
Call to arrange your free test drive.
As your replies arrive, you know who’s interested.
You also have these prospects’ contact details.
Now you can follow-up with longer sales letters – or over the phone.
Did you know convincing someone to buy takes an average 7 reminders?
That’s why collecting these leads is so important.
It’s especially true with high priced products.
You’re asking for a bigger commitment. And they might not know who you are.
A 2-sided leaflet cannot do this complete selling job.
However, used strategically, it dramatically reduces the cost of your leads.
Those who accept your low barrier offer are much more likely to buy.
You just have to start by targeting the right prospects.
Need some help getting started?
Why not call us now – or drop us a line via our enquiry form?
